Field notes · 6 guides

Contractor growth, minus the fluff.

The missed-call math, the map pack, AI search, ownership, and pricing — written by the people who build the system, not a content farm.

The numbers every guide below is built on — sourced, not invented.

Why contractors lose jobs to voicemail (and the math)

27% of your calls go unanswered — and most of those callers never leave a message. Here's what that costs.

A text that fires seconds after a missed call recovers a lead you already paid for — before they dial the next contractor.

Three local results win most of the clicks. Relevance, distance, prominence — and the settings most contractors leave wrong.

Buyers now ask an AI "who's a good contractor near me?" SEO gets you ranked — GEO gets you cited in the answer.

Plenty of agencies keep the keys: your domain, your number, your data. Leave, and you start from zero. Check this first.

Retainers, per-lead fees, per-call charges, setup games — a plain-English map so you can compare apples to apples.

Enough reading

The whole system — website, AI front desk, local SEO, reviews — is one flat $997/month, and you own all of it. Or start by seeing what missed calls cost you.